About Us


Our commitment is to build strong relationships with customers based on trust to assist with the purchase of quality vehicles, provide quality parts, and provide maintenance services for their vehicles with complete transparency and honesty.


happy couple holding keys for trade in

The Stephen Wade Auto Center is located just off of I-15 in St. George. With 12 different brands – Toyota, Nissan, Chevrolet, Cadillac, Chrysler, Jeep, Dodge, Ram, Fiat, Honda, Mazda, and Mercedes-Benz – represented at our convenient location in the heart of southern Utah, we can help you find the new car of your dreams. We also offer the largest selection of previously owned vehicles in southern Utah. No matter what make and model you’re searching for, we can help you find your perfect vehicle at the Stephen Wade Auto Center.

We will provide guidance in choosing the right vehicle and present finance and lease options suited to your needs. In addition, we offer protection and warranty packages to preserve and keep your vehicle in top condition.

The Stephen Wade Auto Dealerships also provide quality service you can trust. Our service technicians, mechanics and parts specialists are highly trained and always willing to assist you with all your vehicle maintenance and repair needs. We have state of the art equipment and provide auto repair, oil service changes, tire rotations, brake and alternator replacement, and much more.

Whether you are purchasing a new or used vehicle or just coming in for a tire rotation, we will walk you through every step of the process to make your experience enjoyable while you are a guest at each of our dealerships. Our goal is to earn your loyalty and become the one place you can go for all of your automotive needs. That’s why each and every of our customers is treated like family.


service center bay

Stephen Wade is a first-generation dealer who got his start in the car business while working with a Sigma Chi fraternity brother (Robert Garff) selling cars in northern Utah. In 1973, Stephen became one of the youngest Mazda dealers in the country with a dealership located at 8th South and Main Street in Salt Lake City. Stephen moved to southern Utah in 1993 and opened Stephen Wade Honda/Mazda in St. George. Three years later in 1996 he opened an automotive Collision Center.

He began growing the Stephen Wade Auto Center in 2006 when the Stephen Wade Nissan dealership opened its doors.In 2007 he added Chevrolet/Cadillac. In 2008 he purchased the Toyota franchise and in 2009 the Stephen Wade Auto Group acquired the Chrysler, JEEP, Dodge, RAM franchises in St. George.

In the spring of 2016 the Stephen Wade Auto Center opened the first luxury brand dealership in southern Utah – Mercedes-Benz of St. George.

The most recent addition to the Stephen Wade Auto Group came in 2018 with the purchase of Brent Brown Toyota in Orem, UT.

Today Stephen Wade Auto Center has over 700 employees with plans to continue to expand and grow the company.


service center bay

It’s the people in southern Utah that make our area so great, which is why we invest in our community.

We sponsor various programs that include: recreation youth sports, art programs, science programs, school athletic teams, local school clubs and organizations through our Kick4Cash and Shoot4Cash programs.

We provide assistance to the Washington County School District Foundation to provide funding for grants that are awarded to teachers to purchase needed equipment for their classrooms.

In 2019 we donated more than 60 pumper cars to the school district to use in elementary schools for children with special needs.

We are also long-time, proud, sponsors of Dixie State University athletics.

We participate in and sponsor local charity golf tournaments, concerts, festivals, local medical programs, and non-profit organizations. You can count on us to give back to the community that has allowed us to serve them for over 25 years.