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THE
RED TAG EVENT

The Labor Day Sales Event is here: 90 days no payments all September on approved credit through Golden West Credit Union, plus up to $2,000 over KBB for your trade. Red Tag pricing is on the lot right now. Pick a vehicle below and unlock this week's Red Tag price.


Crush Golf logo
CRUSH GOLF
Goldenwest Credit Union logo
GOLDENWEST CREDIT UNION
Jellystone Park Waterpark logo
JELLYSTONE PARK WATERPARK
Crush Golf logo
CRUSH GOLF
Goldenwest Credit Union logo
GOLDENWEST CREDIT UNION
Jellystone Park Waterpark logo
JELLYSTONE PARK WATERPARK
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Certified | Special
Used 2024 Jeep
Wrangler Sport S
#8049951
Nissan
$32,999

60 Mi
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Used 2026 Jeep
Gladiator Rubicon
#73542
Toyota
$37,295

11,014 Mi
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Certified | Special
Used 2026 Ram
3500 Tradesman
#9201300
CJDR-F
$56,999

1,471 Mi
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Certified | Special
Used 2020 Mercedes
S-Class AMG S 63
#6921880
Mercedes
$76,499

50,011 Mi
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Special
Used 2026 Buick
Enclave Sport Touring
#0956310
Chev/Cad
$37,988

13,435 Mi
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Certified | Special
Used 2026 Nissan
Armada Platinum
#2253871
Nissan
$68,299

12,025 Mi
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Certified | Special
Used 2024 Ram
2500 Laramie
#9201870
CJDR-F
$51,999

18,459 Mi
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Special
Used 2025 Jeep
Wagoneer Series II
#5128240
Honda
$50,474

8,215 Mi
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Special
Used 2026 Nissan
Pathfinder SL
#1090290
Nissan
$36,999

17,851 Mi
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Certified | Special
Used 2026 Mercedes
GLS Maybach GLS 600
#0135841
Mercedes
$161,499

5,185 Mi
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Special
Used 2024 Cadillac
Escalade ESV 4WD Premium Luxury Platinum
#0955790
Chev/Cad
$85,345

10,174 Mi
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Special
Used 2018 Jeep
Wrangler Unlimited Sport S
#5126770
Honda
$18,799

85,761 Mi
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Certified | Special
Used 2026 Mercedes
CLE CLE 300
#6021701
Mercedes
$53,524

4,436 Mi
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Special
Used 2026 Chevrolet
Silverado 1500 LT
#5128150
Honda
$38,149

17,192 Mi
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Special
Used 2021 Subaru
Outback Onyx Edition XT
#0955062
Nissan
$22,499

63,836 Mi
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Special
Used 2026 GMC
Sierra 1500 AT4
#73943
Toyota
$58,318

2,790 Mi
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Special
Used 2025 Chevrolet
Silverado 2500HD LT
#9202010
CJDR-F
$56,499

12,700 Mi
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Certified | Special
Used 2026 Mercedes
GLC AMG GLC 63 S E Performance
#6922640
Mercedes
$84,499

3,552 Mi
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Special
Used 2019 GMC
Acadia Denali
#0137962
Chev/Cad
$18,334

118,557 Mi
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Special
Used 2025 Lexus
NX NX 350 F SPORT Handling
#0369411
Honda
$46,574

11,012 Mi
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Special
Used 2023 Jeep
Wrangler Sport S
#1090270
Nissan
$28,499

10,323 Mi
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Certified | Special
Used 2026 Mercedes
GLC GLC 300
#6022321
Mercedes
$55,889

2,505 Mi
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Certified | Special
Used 2025 Mazda
CX-90 PHEV Premium Plus Package
#0368881
Honda
$42,599

6,620 Mi
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Certified | Special
Used 2026 Mercedes
GLB GLB 250
#6022781
Mercedes
$49,945

2,391 Mi
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Special
Used 2026 Ford
Escape Active
#2256321
Nissan
$27,499

4,998 Mi
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Certified | Special
Used 2026 Mercedes
CLA CLA 250
#6022411
Mercedes
$41,499

3,408 Mi
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Special
Used 2022 GMC
Terrain SLT
#0956930
Chev/Cad
$22,908

35,154 Mi
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Special
Used 2026 Toyota
Sienna Platinum
#1090340
Nissan
$58,699

14,094 Mi
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Special
Used 2022 Ford
Mustang GT Premium
#1088621
CJDR-F
$41,999

16,389 Mi
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Special
Used 2018 Dodge
Challenger SRT Demon
#6922730
Mercedes
$98,499

12,575 Mi
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Special
Used 2019 Chevrolet
Equinox Premier
#0618841
Chev/Cad
$18,842

71,628 Mi
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Special
Used 2019 Toyota
RAV4 Hybrid XSE
#4496451
Honda
$21,474

120,886 Mi
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Special
Used 2023 Ford
Bronco Sport Outer Banks
#1090220
Nissan
$24,499

28,578 Mi
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Certified | Special
Used 2022 Mercedes
GLB GLB 250
#6922120
Mercedes
$27,499

43,150 Mi
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Special
Used 2023 Ford
F-150 Raptor
#32710A
Toyota
$69,499

13,493 Mi
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Special
Used 2024 Audi
A5 Cabriolet S line Prestige
#6922710
Mercedes
$48,499

19,734 Mi
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Special
Used 2021 Acura
RDX w/Technology Package
#5128200
Honda
$23,424

85,561 Mi
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Special
Used 2024 Chevrolet
Trailblazer LT
#1090730
Nissan
$18,999

41,141 Mi
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Certified | Special
Used 2026 Mercedes
GLC GLC 300
#6021891
Mercedes
$50,269

2,312 Mi
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Special
Used 2025 INFINITI
QX50 PURE
#5128210
Honda
$31,424

5,595 Mi
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Certified | Special
Used 2024 Nissan
Frontier PRO-4X
#1090820
Nissan
$35,499

20,176 Mi
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Special
Used 2026 Ford
F-150 XLT
#6922540
Mercedes
$58,365

4,514 Mi
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Special
Used 2025 Honda
Ridgeline RTL
#5128010
Honda
$33,499

15,378 Mi
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Certified | Special
Used 2021 Mercedes
GLA GLA 250
#6021782
Mercedes
$23,499

41,161 Mi
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Special
Used 2025 Volkswagen
Tiguan SE
#5127980
Honda
$26,549

12,574 Mi
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Certified | Special
Used 2026 Toyota
Tacoma Trailhunter Hybrid
#74006
Toyota
$58,918

641 Mi
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Certified | Special
Used 2022 Mercedes
GLC GLC 300
#6922130
Mercedes
$28,499

60,048 Mi
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Special
Used 2019 Honda
Pilot Touring 7-Passenger
#4496301
Honda
$22,674

108,179 Mi
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Certified | Special
Used 2026 Jeep
Wrangler Rubicon
#8054031
CJDR-F
$42,999

1,975 Mi
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Certified | Special
Used 2023 GMC
Yukon XL SLT
#6023752
Mercedes
$49,494

53,138 Mi
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Special
Used 2023 Honda
Ridgeline RTL
#4496981
Honda
$31,899

15,100 Mi
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Special
Used 2026 Toyota
Tacoma TRD Sport
#73937
Toyota
$40,610

15,299 Mi
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Certified | Special
Used 2020 Jeep
Grand Cherokee High Altitude
#9200461
CJDR-F
$24,499

71,318 Mi
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Certified | Special
Used 2022 Mercedes
GLA GLA 250
#6922110
Mercedes
$26,499

52,715 Mi
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Special
Used 2022 Subaru
Forester Premium
#5128340
Honda
$20,999

84,952 Mi
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Certified | Special
Used 2024 Mercedes
CLE CLE 300
#6023671
Mercedes
$47,499

10,434 Mi
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Special
Used 2017 Mazda
MX-5 Miata RF Grand Touring
#5128140
Honda
$19,299

77,404 Mi
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Special
Used 2022 Mazda
CX-9 Touring Plus
#5128190
Honda
$20,474

97,190 Mi
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Special
Used 2023 Mazda
CX-9 Touring Plus
#6922440
Mercedes
$24,999

60,792 Mi
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Special
Used 2025 Mazda
CX-30 2.5 S Select Sport
#73935
Toyota
$22,772

27,292 Mi
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Special
Used 2025 GMC
Sierra 1500 Denali
#6922680
Mercedes
$58,499

11,238 Mi
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Special
Used 2024 Subaru
Outback Limited XT
#32361B
Toyota
$24,917

82,595 Mi
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Special
Used 2024 Hyundai
Kona Limited
#5126411
Honda
$23,899

34,527 Mi
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Certified | Special
Used 2026 Toyota
Prius Plug-In Hybrid XSE Premium
#73993
Toyota
$39,344

4,491 Mi
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Special
Used 2024 Mazda
CX-5 2.5 S Preferred Package
#73947
Toyota
$24,479

53,050 Mi
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Special
Used 2025 Toyota
Tacoma 4WD TRD Off Road
#5128360
Honda
$42,049

11,692 Mi
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Special
Used 2022 Buick
Encore GX Select
#73701A
Toyota
$17,548

40,491 Mi
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Special
Used 2022 Honda
CR-V Hybrid Touring
#73927A
Toyota
$22,570

125,298 Mi
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Special
Used 2023 Volkswagen
Taos SE
#5128250
Honda
$21,249

15,190 Mi
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Special
Used 2023 Nissan
Altima 2.5 SL
#5128270
Honda
$24,524

24,791 Mi
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Special
Used 2025 Subaru
Outback Premium
#73981
Toyota
$28,757

12,516 Mi
No Picture Available
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Special
Used 2022 Mazda
CX-5 2.5 S Premium Package
#4495881
Honda
$23,549

69,200 Mi
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Special
Used 2024 Kia
Sportage LX
#73925
Toyota
$21,634

45,378 Mi
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Special
Used 2023 Kia
Forte LXS
#5128370
Honda
$16,999

52,328 Mi
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Special
Used 2026 Nissan
Rogue Rock Creek
#74012
Toyota
$30,052

14,904 Mi
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Special
Used 2018 Chevrolet
Traverse Premier
#0367262
Honda
$16,949

122,281 Mi

Save Big This July at the 2026 Red Tag Sales Event

Welcome to the absolute best time of the year for car buyers. Summer is in full swing across Southern Utah, and our team at Stephen Wade Auto Center is thrilled to announce our biggest promotion yet. You can find massive discounts and thrilling prizes all month long. Whether you need a reliable truck, a family-friendly SUV, or an efficient commuter car, we have exactly what you need. Our lots are packed with top-tier inventory ready for you to test drive.

Our dealership proudly stands out as Southern Utah's Auto Mall. We consistently combine outstanding customer service with unbeatable July car deals. Read on to learn everything you need to know about our upcoming promotions and how you can save big.

What is the Red Tag Sales Event?

The Red Tag Sales Event is our premier summer blowout sale. We mark down prices across our entire selection of new and used vehicles to help you save. Our main goal is to make car buying fun, affordable, and completely stress-free for every customer. You can expect:

  • Deep discounts on hundreds of cars, trucks, and SUVs.
  • The Mystery Box giveaway, which ran alongside the 2026 event and closed July 31st.
  • Special financing rates for qualified buyers to keep monthly payments low.
  • Exceptional customer support from our knowledgeable sales staff.

When does Red Tag return?

The Red Tag Sales Event returns every July at Stephen Wade Auto Center. Red Tag pricing on select inventory is available year-round — submit your info on any vehicle to get this week's price.

What is Full Offering Price?

The price you see includes all dealer add-ons and our $499 documentation fee. It excludes state fees such as tax, plates, title, tags and registration.

Vehicles Included in the Red Tag Sales Event

You will find bright red tags on a wide variety of makes and models across our lots. Our St. George auto mall features the most popular brands currently on the market, catering to outdoor adventurers, daily commuters, and growing families alike:

  • New Toyota Tacoma and Chevy Silverado trucks for your toughest jobs and weekend projects.
  • Spacious Honda CR-V and Nissan Rogue models for comfortable family road trips.
  • Luxury Mercedes-Benz and Cadillac options for a premium driving experience.
  • Efficient sedans like the Honda Accord and Toyota Camry to help you save on gas.

Why Buy During the Red Tag Sales Event

Timing is everything when purchasing a new or used car. July offers the perfect window to maximize your financial savings with a remarkably smooth and rewarding process from start to finish:

  • Completely transparent pricing with absolutely no hidden fees.
  • Our dedicated Finance department works hard to secure the best loan terms for your budget.
  • Get top dollars for your current vehicle through our streamlined Trade-In program.
  • Our massive selection means you never have to settle for a car you do not truly want.

How to Take Advantage of the Red Tag Deals

Getting started is incredibly simple and highly rewarding. Follow these steps to claim your new ride:

  • Check our website daily for newly updated car deals.
  • Request this week's Red Tag price on any vehicle in the inventory above.
  • Schedule a test drive at any of our convenient St. George locations and sign in at reception.
  • Bring your driver's license, insurance information, and financial documents to speed up the approval process.
  • Ask our staff about active promotions to ensure you get every possible discount.

Why Buy from Stephen Wade Auto Center

We are exceptionally proud to serve as your premier Southern Utah automotive destination. When you buy from us, you join the Stephen Wade family with ongoing support to keep your vehicle in pristine condition for years:

  • Expert technicians staff our comprehensive Service Center to keep your car running perfectly.
  • Multiple convenient, easy-to-find locations right here in the heart of St. George.
  • Our friendly staff consistently prioritizes your specific needs above all else.
  • A massive selection of high-quality original equipment manufacturer parts.

Drive Home Your Dream Car Today

The Red Tag Sales Event 2026 is an incredible opportunity you simply do not want to miss. Our lots are completely full, our prices are incredibly low, and our team is ready to assist you today. Stop by Stephen Wade Auto Center this week to start your journey — we cannot wait to hand you the keys to your new car!

Red Tag Deals

Red Tag is about much more than lower vehicle prices. Special financing, a huge selection, and manufacturer-backed coverage come with it — ask us for this week's Red Tag pricing on any vehicle above.

0% APR Financing

Available on select vehicles with approved credit

Over 1,000 Vehicles

Including 700+ used vehicles to choose from

Under $25K Options

Over 150 quality vehicles under $25,000

Low Mileage Vehicles

Hundreds of late-model, low-mileage options

Certified Pre-Owned

Manufacturer-backed CPO warranty coverage

Red Tag Giveaways & Contests

Red Tag Splash Giveaway — win a family day at Jellystone Park Zion's Water Zone. Follow the page and comment tagging 3 friends. Enter August 15-28; winner announced Saturday, August 29.
Red Tag Splash Giveaway — win a family day at Jellystone Park Zion's Water Zone. Follow the page and comment tagging 3 friends. Enter August 15-28; winner announced Saturday, August 29.

Follow the store on Facebook or Instagram and comment on its Giveaway post tagging 3 friends. Winner gets 4 Water Zone day passes.

Enter August 15 through August 28 — winner announced Saturday, August 29.At Stephen Wade Toyota, Stephen Wade Chevrolet Cadillac, Stephen Wade Honda Mazda — each store picks its own winners.No purchase necessary; buying does not improve your odds. Utah residents 18+. Entries close 11:59 PM MT on August 28, 2026. See official rules.Not sponsored, endorsed, or administered by Meta (Facebook/Instagram) or Zion Utah Jellystone Park.

Made Possible By Our Partners

Goldenwest Credit Union

Goldenwest CU

Jellystone Park Waterpark

Jellystone Park Zion

Crush Golf

Crush Golf

Our $15K in 15 Days cash giveaways have ended. No purchase necessary to enter or win. See official contest rules for details. Utah residents 18+.